Wikisand particularly the Wikipedia, found at http://www.wikipedia.org/are community-based knowledge systems. The Wikipedia, and other select wikis, turn out to be excellent grist for the SEO link placement mill. Anyone can add content to a wiki, and the content tends to be authoritative. A link to your site strategically placed in a Wikipedia article may generate considerable traffic, and is likely to boost your sites standings with Google and other search engines.
The note of caution here is that placements should be relevant. Irrelevant spam links that don't have anything to do with a topic in a wiki are likely to be deleted by the community quickly. In addition, SEO has grown up from the early days, and practitioners realize that what goes around comes around, and that spam is evil. In other words, craft wiki text and links with care and make it valuable content for the wikiand, in doing so, better serve your SEO goals.
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Monday, April 6, 2009
Wikis
Getting Yahoo! Directory Listings
The Yahoo! Directory, a somewhat lesser known part of Yahoo!, works in pretty much the same way as the ODP, except that it is privately maintained Sites added to the Yahoo! Directory tend to end up in the Yahoo! index, as well as other important search indices, often with high ranking in response to searches related to the Yahoo! Directory category for the site.
To suggest your site for inclusion in the Yahoo! Directory, open the Yahoo! Directory's home page, http://dir.yahoo.com/.
You can also find the Yahoo Directory by opening the main Yahoo! home page, selecting Directory as your search category, and searching for a term. The search results you will be presented with are from the Yahoo! Directory (not the Yahoo! Web index), and the display will show where in the taxonomy you are, so you can browse through related categories.
Tuesday, March 17, 2009
Getting Open Directory Project (ODP) Listings
The Open Directory Project (ODP), http://dmoz.org, is the most important taxonomic directory on the Web. Formally hosted and administered by the Netscape division of AOL, the ODP is run along the lines of an open source project with the belief that "humans do it better."
The ODP believes that web-automated search is ineffective, and getting worse, and that the small contingent of paid editors at commercial web search engine companies cannot keep up with the staggering rate of change on the Webdecaying stagnant sites, link rot, new sites, sites intended as search spam, and so on.The ODP is run and maintained by a vast army of volunteer editors. These editors follow internal checks and balances to keep the integrity of the directory. See http://dmoz.org/guidelines/ for more information about the ODP review process and guidelines for site inclusion.
You, too, can become an ODP editor in an area of your interest and expertise. See http://dmoz.org/help/become.html for more information about becoming an ODP editor. This is a partially facetious suggestion, but one of the most effective ways to use SEO to promote your sites is to follow the patterns and practices of the ODP to get your sites included. You'll find an FAQ about how to add your site at http://www.dmoz.org/add.html (this FAQ is also available via a link from the ODP home page).The ODP taxonomy (categorization system) and the sites included in the categories are freely available as data for use by anyone who wants to run their own search engine as long as the terms of the ODP's free-use license is complied with.
Google, and most of the major search engines, do use information derived from the ODP, but each major search engine uses it in their own way. With Google in particular, information from the ODP is used to form the Google Directory, http://directory.google.com.Most significant, inclusion within an ODP category means that your site is very likely to be included within the Google Web index (as well as the Google Directory, and in other major web indices) as a high-ranking result for searches within that category.
So it's worth submitting your site to the ODP, if only because it's the best way to get indexed by search engines, including Googleand, to a significant extent, to manage how your site is categorized. Read More......Wednesday, February 25, 2009
Taxonomies
Taxonomies are categorized directories of information. A directory differs from the index used by a search engine because a directory uses a structured way to categorize sites. An often-used analogy is that a directory is like the table of contents in a book, while the search engine index is like the, well, index to the book. In other words, the directory tells you how the book is organized, while the index allows you to search within the book for specific keywords.
It's a not-so-well-kept secret that one of the best approaches for getting good placements in the search engine listings is to enter through a back door, by working with the two most important structured directories: the Open Directory Project (ODP) and the Yahoo! Directory.
Search Engines
To avoid being left out, it makes sense to manually add your URLs to search engines. (In early times there might be more of a delay before your sites were found, and it really made sense to make sure you were listed!) To manually add your URL to Google, go to http://www.google.com/addurl/. You can get listed at Yahoo! at http://submit.search.yahoo.com/free/request. Getting listed is, of course, only the beginning of the battle. One of the key goals of core SEO is to get both highly ranked and listed in reference to some specific search terms. Achieving this goal requires taking affirmative control of the information that the search index may use to make ranking decisionsand that it will use to understand the quality of your pages.
If your page (or site) has inbound links from sites in a search index, then Google (or any other broad search engine) will most likely find you pretty quickly. However, it's peculiar but true: different search engines index different portions of the Web. Also, at any given time, it is impossible for any search engine index to include the entire Web!
Monday, February 23, 2009
Web Site Metrics and Measuring Traffic
An important component of SEO is getting a handle on web site metrics and measuring traffic. This is not as easy as it sounds, because a great many competing terms are used, and data is not always reliable. Alexa, http://www.alexa.com, is owned by Amazon.com. On the Alexa site, you can click the Traffic rankings tab to see an ordered list of the top 500 Sites updated daily. The Movers and Shakers list is also interesting. It is a snapshot of the "right here and now" on the Web, and is useful for aligning your SEO efforts with Web-wide trends in real time. It is worth spending time learning about popularity on the Web if you want to build successful sites. Alexa provides the tools you can use to see for yourself what is trafficked, and what is gaining or losing among top-ranked sites. You can also use Alexa to see traffic statistics for sites that are not in the top 500. For almost any site that has been around a while, Alexa will give you an idea of traffic statistics, and whether it is gaining or losing traffic. Alexa lets you enter descriptive information about your web site, which others can see if they check your site traffic using Alexa. You can also make sure that Alexa provides a snapshot of your home page along with its statistics. Since this service is free, it is certainly worth entering a site description and monitoring your Alexagarnered statistics. Alexa works by collating results from users throughout the Web who have installed the special Alexa Toolbar. (If you'd like, you can install the Alexa Toolbar and help with popularity statistics.) There's some question about the statistical validity of Alexa for less-trafficked sites because of this method of gathering dataAlexa's results are probably skewed towards users who are already web savvy and heavy users. Most likely, Alexa's results are not very meaningful for sites that are ranked below 100,000 in popularity (very roughly, with fewer than 10,000 visitors per week). Measuring Traffic The metrics of web site traffic is a huge topic just by itself, and goes way beyond Alexa. There are a number of books just about web metricsif you are interested in this topic, you might want to check out Jim Sterne's Web Metrics: Proven Methods for Measuring Web Site Success (http://www.wiley.com/WileyCDA/WileyTitle/productCd-0471450502.html), which is comprehensive and excellent, if a little dated. You can also take a look at the "Tracking and Logging" thread on WebMasterWorld, http://www.webmasterworld.com. There is also, of course, quite a bit of software designed simply to help webmasters gather and understand the metrics of their sites. Also, your web server's logs contain a great deal of traffic information that can help provide you with useful metrics. Measuring traffic is a very important topic: to optimize your site you need to have baseline information, as well as feedback, so you can understand whether changes improve site trafficand to also see which elements in your site draw traffic.
From an SEO perspective, you need to establish a plan for measuring traffic so that you can find out objectively which SEO measures have succeeded.
How much traffic do you aspire to? Another important question, because SEO approaches will differ depending on whether you want to generate tons of general broad traffic, or if you are targeting a narrow (but significant) niche.
A good (and reasonably objective) source of information and metrics about general and high-trafficked sites is Alexa.
Alexa
Friday, February 20, 2009
Content That Draws Traffic
There's a great deal of variation in goodsuccessfulcontent web sites. The purpose of these sites varies from humor to practical to editorial opinions and beyond. It's hard to generalize. But successful content sites typically do tend to fall into at least one (maybe more than one) of the following categories:
The site is humorous, and makes visitors laugh. While humor is a matter of personal taste, and varies tremendously depending on demographics of the target, humorous features can draw a great deal of traffic to a site. One downside is that humor tends to get stale quickly. An example of a humorous site that is popular is Googlefight, http://www.googlefight.com, a site that compares the Google rankings of two terms such as "God" and "Satan."
The site provides a useful free service. Web services that are free (and desirable) can draw astounding levels of traffic. A good example is TinyURL, http://tinyurl.com, which provides a practical and very useful (but simple) service: it allows you to convert long, unwieldy URLsfor example, those you often see from Amazon.com when you select an inventory itemto short, convenient URLs that are easy to use in HTML code (and easy to enter in a browser). TinyURL gets hundreds of millions of hits per month, and is able to convert some of this traffic for other purposes (such as making money from advertising).
The site is an online magazine, newspaper, or blog. Newsworthy content or interesting opinion pieces can draw considerable traffic. But the fact that anyone can put up a blog means that you'll have to go to considerable lengths to distinguish your content.
The site provides practical information. Many people turn to the Web as their first line of approach for finding information: about technology, relationships, travel destinations, health, and much more. Adding useful articles is often one of the first steps taken by SEO consultancies to beef up traffic to a destination site. Obviously, the more closely related the articles are to the kinds of traffic you want to target, the better this will work from an SEO perspective.
The site services a community, and provides communication tools for that community. The Web is largely about community, and involving community in your site serves several SEO purposes. Not only will your community help keep your content fresh, it's also self-selecting: if you enable your community with care it can help to tell you which topics are of interest, and what content areas will draw traffic.
Tuesday, February 17, 2009
What is Adsense?
Google places ads on your website that are automatically chosen to be relevant to the content of the pages the ads appear on. All you need to do is place some code into your web pages and Google does all the rest.
If someone visiting your site sees an ad and clicks on it, Google charges the advertiser and shares the income with you.
The amount you earn per click varies enormously from a few cents to many dollars. This course will explain why the amount differs so much – and how to increase the average value of the clicks you get.
So that's the mechanics but in the more philosophical sense, AdSense is enabling literally hundreds of thousands of web publishers to monetize their content and thus is helping enrich the whole internet because AdSense income is now making many valuable and useful sites viable as business enterprises whereas before AdSense they were losing money.
Thursday, February 12, 2009
How much is your blog worth
Have you asked him, about how the price you have a blog after the heat and throw the bones to make extortionate? And now this is a service on the internet that you can estimate how much approximately the price that you blog miliki.Tecnorati provide these facilities. Very easy to do does not need to pay or register, simply enter the address of blogging trus click Submit button is a long time, the result will be out. In addition, I show you what, you can also install the blogging.
This is the link that you can use to see the price of your blog :
http://www.business-opportunities.biz/projects/how-much-is-your-blog-worth/
Sunday, February 8, 2009
Protect from cheater article blog
Perhaps some of you hate when cangat article on your blog copied by others. or very angry if you know your blog article posted back by another person.
Following way so that people can not cheat your article.
First login to the blogger, and then select Layout -> Edit HTML
find this code <body> located approximately in the middle of the left, and usually after the code </head>. note that in the html code there are any posts "body", do not choose the wrong body
insert:
onmousedown="return false" oncontextmenu="return false" onselectstart="return false"
example :
<body onmousedown="return false" oncontextmenu="return false" onselectstart="return false" >
save
"other people can not be right Klick".. :)
Detect who cheat blog
Following is the address of a site that works to find out who cheat any posts our blog. article may be very important or have any ownership. you can visit the http://www.copyscape.com,
Steps:
Just enter the site address to your column, and then press enter.
For more detail our posting posting your address type and press enter
Friday, February 6, 2009
Driving Traffic to a Site
The first goal of SEO is to draw traffic to a site. But traffic is drawn to sites that are good. So let's take a look at two perspectives on what kind of content draws traffic.
First, a web site worth practicing SEO upon should be a worthy beneficiary: a site with content that at least theoretically has the ability to draw traffic.
Second, one SEO techniquein the absence of this worthy contentis to create it from scratch. So bear in mind that creating content to draw traffic is one of the most effectiveand simplestSEO techniques. As such, it's worth having a look at content that draws traffic.
Content That Draws Traffic
Web Site Metrics and Measuring Traffic
An important component of SEO is getting a handle on web site metrics and measuring traffic. This is not as easy as it sounds, because a great many competing terms are used, and data is not always reliable.
From an SEO perspective, you need to establish a plan for measuring traffic so that you can find out objectively which SEO measures have succeeded.
How much traffic do you aspire to? Another important question, because SEO approaches will differ depending on whether you want to generate tons of general broad traffic, or if you are targeting a narrow (but significant) niche.
A good (and reasonably objective) source of information and metrics about general and high-trafficked sites is Alexa.
What SEO Can (and Cannot) Do
SEO can drive more traffic to your web site. If you plan carefully, you can impact the kind of traffic driven to your site. This means that you need to consider SEO as part of your general market research and business plan. Sure, most businesses want traffic. But not just any traffic. Just as the goal of a brick-and-mortar business is to have qualified customersones with money in their pocket who are ready to buy when they walk in the door, an online business ideally wants qualified traffic.
Qualified traffic is not just any traffic. It is made up of people who are genuinely interested in your offering, who are ready to buy it, and have the means to buy it. This implies that to successfully create an SEO campaign you need to plan: this means understanding your ideal prospect, their habits and who they are, and creating a step-by-step scheme to "lure" this prospect to your site where he or she can be converted to a customer.
In addition, SEO cannot spin gold from straw, or make a purse out of a sow's ear. Garbage sitesor sites that exist as scamswill not draw huge amounts of traffic. Or if they do, these sites won't draw traffic for long. Google and other search engines will pull the plug as soon as they see what is going on.
As time goes by, SEO needs to be regarded as an adjunct to the first law of the web: good content draws heavy traffic. There is no substitute for content people really want to find.
While best practices SEO should always be observed, there needs to be a sense of proportion in how SEO is used. It may not make sense to create a "Potemkin Village" using SEO to draw traffic to a site if the fundamental site doesn't yield high returns. In other words, SEO that is costly to implement is becoming regarded as one more aspect of advertising campaign managementand subject to the same discipline of cost-benefit analysis applied to all other well-managed advertising campaigns.
Sunday, January 25, 2009
SEO at its Core
The core practices of good SEO are fairly simple:
-
Understand how your pages are viewed by search engine software
-
Take common sense steps to make sure your pages are optimized from the viewpoint of these search engines
Fortunately, this essentially means practicing good design, which makes your sites easy to use for human visitors as well.
-
Avoid certain over-aggressive SEO practices, which can get your sites blacklisted by the search engines
From a broader viewpoint, good SEO involves creating an effective business campaign: understanding your sales proposition and benefits, creating a strategy for drawing and converting prospects, and being better at what you do than your competition.
Read More......
SEO's Evolution
Originally fairly narrowly conceived as a set of techniques for rising to the top of search engine listings, search engine optimization, or SEO, has conceptually expanded to include all possible ways of promoting web traffic.
Learning how to construct web sites and pages to improveand not harmthe search engine placement of those web sites and web pages has become a key component in the evolution of SEO. This central goal of SEO is sometimes called core SEO (as opposed to broader, non-core, web traffic campaigns, which may include paid advertisements).
Search engine placement means where a web page appears in an ordered list of search query resultsit's obviously better for pages to appear higher up and toward the beginning of the list returned by the search engine in response to a user's query.
Not all queries are created equal, so part of effective SEO is to understand which queries matter to a specific web site. It's relatively easy to be the first search result returned for a query that nobody else cares about.
Clearly, driving traffic to a web site can make the difference between commercial success and failure. So SEO experts have come to look at search engine placement as only one of their toolsand to look at the broader context of web technologies and business mechanisms that help to create and drive traffic.
SEO is rapidly evolving into an advertising discipline that must be measured using the metrics of cost-effectiveness that are applied to all advertising techniques.
Wednesday, January 21, 2009
Create Read More in Blogger
<div class='post-header-line-1'/> <b:else/> <span id="fullpost"> </span>
1. Log in to Blogger
2. Select Layout -> Edit HTML
3. back-up you first template, if you want to download the template before any posts cilick Download templates, and save.
4.Check the box labeled Expand Widget Templates
5. Copy the following code and put this code right above </ head>
<script src='http://kendhin.890m.com/Readmore.js'
type='text/javascript'/>
7. Looking for this code
<div class='post-header-line-1'/>
8. Under the code enter the following code:
<div class='post-body entry-content' expr:id='"post-" + data:post.id'>
<b:if cond='data:blog.pageType == "item"'>
9. Change code: <div class='post-body entry-content'> with this code :
<div class='post-body entry-content' expr:id='"post-" + data:post.id'>
<b:if cond='data:blog.pageType == "item"'>
10. Search code <p><data:post.body/></p> and add code, so all the code will be like this:
<b:if cond='data:blog.pageType == "item"'>
<p><data:post.body/></p>
<p><data:post.body/></p>
<span id='showlink'>
<p><a expr:onclick='"javascript:showFull(\"post-" + data:post.id + "\");"' href='javascript:void(0);'>[+/-] Read more...</a></p>
</span>
<span id='hidelink' style='display:none'>
<p><a expr:onclick='"javascript:hideFull(\"post-" + data:post.id + "\");"' href='javascript:void(0);'>[+/-] More...</a></p>
</span>
<script type='text/javascript'>checkFull("post-" + "<data:post.id/>")</script>
</b:if>
12. At the bottom of the box that have any posts "Post Template", and fill in the code below into it and save the settings.
Finnish..:D
If you make a post select the "Edit Html", place abstraksi posting will be displayed on the home page on the code while the rest of the posts in place of code and author : trik-tips.blogspot.com
Showing how's Off / Online Yahoo Messenger Widget
In tricks this time we will try to talk about "How do Showing Status Offline / Online Yahoo Messenger." some of you may have to ask. I will explain a little, for example, if you are online on YM, blogging visitors will be able to directly interact with you directly, so that communication will happen in the blogging, and will add to the visitors.
If you offline status of the picture will be like this:
Offline:
Online:
Following how to install the gadget for Yahoo Messenger users:
Enter the following script:
<a href="ymsgr:sendIM?CristianRonaldo"> <img src="http://opi.yahoo.com/online?u=CristianRonaldo&m=g&t=2&l=us"/>
</a>
Change the text color red (CristianRonaldo) with your YM id.
note the number "2", that you can change the numbers and the result will be images that are displayed differently.
BUZZ...!!Any Question?
>
Sunday, January 18, 2009
Change the icon on the addres bar
If we explore the website or blog so sometimes we have come across an image or icon in the address bar (the box to type the web address). And if the site is blogspot (blogger) then the default look like this:
If you are not satisfied with the icon / image, you can replace it with a picture in accordance with your picture. is very easy, namely to create a picture (gif, jpg, ICO, and lain2) with a size kira2 24x42 pixels to 32x32 pixels (actual size is free, but let the file to open the small and fast) software can use Photoshop, or with the software correl another. Then follow these steps ...
1. go to "Layout - Edit HTML" are placed before the following script code </ head>
<link href='https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-q9y9zbLZ9l08udorOFI1PxAEWjWcabEs6EU72kBHDUAm9YEWTtsZM9ea__VTQKc1rMQIQFgdSvQmQgCngd2k6WKispnPJuc6yiftd-MabGzljJevbE944zQfATJ0qM2w4Qjrk1RVNsOS/s400/tutorialtrickseo.png' rel='SHORTCUT ICON'/>
*you can change the address link from the image that will be used to link the image you've created yourself
Have other questions?
Widget install in a corner of the browser
#trick {
This trick is working to entice visitors to the website. as the image does not move from its position. so that the image is always visible even when driven scroll
follow these steps:
1. Log in to Blogger and click the "Layout ->> Edit HTML"
2. Find this code ]]></b:skin> if you have met the following code is put on it.
position:fixed;_position:absolute;bottom:0px; left:0px; clip:inherit;
_top:expression(document.documentElement.scrollTop+
document.documentElement.clientHeight-this.clientHeight);
document.documentElement.clientWidth - offsetWidth); }
3. Text is a bold position, if you want to change the position in the lower right corner living text "left" is replaced with the "right". Similarly any posts "bottom", if you want to be in the top position was replaced with the "top".
4. The next step is place the following script code before the /body
<div id="trick">
<a href="http://tutorial-trick-seo.blogspot.com">
<img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1dmBtPPewEPTNd1nEdmGNnDQTRlJ4hNvUNZ5Rio0YaJkZQ_q8g2syp9qDiS6VEBIX5fkNqkGeYefTxgaFHs4DkyuLFwHbCHIEIrapmAch-BABa-OwK9uER3WYQoVMrMSecrkaS6FlqmjU/s400/tutorial-trick-seo.png" border="0" /></a>
</div>
*any posts that replace the purple with your blog address example : tutorial-trick-seo.blogspot.com*
*change the text with a green image or address directory image
then after the process is finished click "save template"
Good Luck. have other questions ..?
Saturday, January 17, 2009
How to add a comment box in blog
How to add a comment box in my blog? This is my blog: www.tutorial-trick-seo.blogspot.com. I would love to have a comment box that open for public to comment about my blogs.
If you haven't logged in to your Blogger weblog in the last few months, you might be surprised just how many things you can set and change on your weblog. Let me show you how to enable comments, but while you're doing that, do poke around and notice all the other ways you can customize your weblog
First off, when you log in to the main Blogspot admin interface, you'll see something like this:
Next step :
Next step :
Then click save
Is a step above the standard settings of the blogger. if you change the template sometimes with the above step is not successful. You can use the following steps :
Go to "Layout-->Edit HTML"
Check box "Expand widget templates"
search script :
Then replace the code with the code below:
Click save. n good luck
Thursday, January 15, 2009
About Alexa
On the Alexa site, you can click the Traffic rankings tab to see an ordered list of the top 500 Sites updated daily.
The Movers and Shakers list is also interesting. It is a snapshot of the "right here and now" on the Web, and is useful for aligning your SEO efforts with Web-wide trends in real time.
It is worth spending time learning about popularity on the Web if you want to build successful sites. Alexa provides the tools you can use to see for yourself what is trafficked, and what is gaining or losing among top-ranked sites.
You can also use Alexa to see traffic statistics for sites that are not in the top 500. For almost any site that has been around a while, Alexa will give you an idea of traffic statistics, and whether it is gaining or losing traffic.
Alexa lets you enter descriptive information about your web site, which others can see if they check your site traffic using Alexa. You can also make sure that Alexa provides a snapshot of your home page along with its statistics. Since this service is free, it is certainly worth entering a site description and monitoring your Alexagarnered statistics.
Alexa works by collating results from users throughout the Web who have installed the special Alexa Toolbar. (If you'd like, you can install the Alexa Toolbar and help with popularity statistics.) There's some question about the statistical validity of Alexa for less-trafficked sites because of this method of gathering dataAlexa's results are probably skewed towards users who are already web savvy and heavy users.
Most likely, Alexa's results are not very meaningful for sites that are ranked below 100,000 in popularity (very roughly, with fewer than 10,000 visitors per week).
Wednesday, January 14, 2009
Take advantage of web analytics services
If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site.
Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to:
For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).
Lastly, Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. This, in combination with Google Analytics and Google Webmaster Tools (see our video on using the "Google Trifecta"), is a powerful way to begin improving your site.
Use heading tags appropriately
Heading tags (not to be confused with the HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important.
Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.Good practices for heading tags
Imagine you're writing an outline - Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.
Avoid:
• placing text in heading tags that wouldn't be helpful in defining the structure of the page
• using heading tags where other tags like and may be more appropriate
• erratically moving from one heading tag size to another
Use headings sparingly across the page - Use heading tags where it makes sense. Too
many heading tags on a page can make it hard for users to scan the content and determine
where one topic ends and another begins.
Avoid:
• excessively using heading tags throughout the page
• putting all of the page's text into a heading tag
• using heading tags only for styling text and not presenting structure
Sunday, January 11, 2009
Understanding Search Engines
Search engines, such as Google, are highly complex implementations of software technology that have evolved into mega-businesses, and certainly Google is a colossus when it comes to providing access to the information you can find on the Internet.
Effective SEO requires a basic understanding of how the pieces of search engine technology fit together.
A search engine, such as Google, implements four basic mechanisms:
Search engines, such as Google, are highly complex implementations of software technology that have evolved into mega-businesses, and certainly Google is a colossus when it comes to providing access to the information you can find on the Internet.
Effective SEO requires a basic understanding of how the pieces of search engine technology fit together.
A search engine, such as Google, implements four basic mechanisms:
* Discovery, meaning finding web sites. This is accomplished using software that travels down web links, which is sometimes called a bot, webbot, or robot.
* Storage of links, page summaries, and related information. Google calls the systems used for this purpose its index servers.
* Ranking, used to order stored pages by how important they are. Google uses a complex mechanism called PageRank to accomplish this task.
* Return of results, used to organize the display of search results, based on ranking, in response to a specific user search query.
Discovery, Storage, Ranking, and Return (DSRR) are all important to SEO. In particular, you'll need to have a basic grasp of Discovery and Ranking in order to be effective with SEO implementationso these mechanisms are explained in greater detail later in this article ("Using PageRank").
Saturday, January 10, 2009
Good practices for images
Use brief, but descriptive filenames and alt text - Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive.
Avoid:
- using generic filenames like "image1.jpg", "pic.gif", "1.jpg" when possible (some sites with thousands of images might consider automating the naming of images)
- writing extremely lengthy filenames
- stuffing keywords into alt text or copying and pasting entire sentences
• Supply alt text when using images as links - If you do decide to use an image as a link,
filling out its alt text helps Google understand more about the page you're linking to. Imagine
that you're writing anchor text for a text link. Avoid:
- writing excessively long alt text that would be considered spammy
- using only image links for your site's navigation
Store images in a directory of their own - Instead of having image files spread out in
numerous directories and subdirectories across your domain, consider consolidating your
images into a single directory (e.g. brandonsbaseballcards.com/images/). This simplifies the
path to your images.
Use commonly supported filetypes - Most browsers support JPEG, GIF, PNG, and BMP
image formats. It's also a good idea to have the extension of your filename match with the
filetype. Read More......
Friday, January 9, 2009
Offer quality content and services
Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content.
While the content you create could be on any topic imaginable, here are some recommended best
practices:
Good practices for content
Write easy-to-read text - Users enjoy content that is well written and easy to follow. Avoid:
Stay organized around the topic - It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster. Avoid:
Use relevant language - Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time baseball fan might search for, an acronym for the National League Championship Series, while a new fan might use a more general query like. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google AdWords provides a handy Keyword Tool that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Webmaster Tools provides youwith the top search queries your site appears for and the ones that led the most users to your site.
Create fresh, unique content - New content will not only keep your existing visitor base
coming back, but also bring in new visitors. Avoid:
Offer exclusive content or services - Consider creating a new, useful service that no other site offers. You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things.
Create content primarily for your users, not search engines - Designing your site around your visitors' needs while making sure your site is easily accessible to search engines
usually produces positive results. Avoid:
Wednesday, January 7, 2009
Make use of the description meta tag
A page's description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. Google Webmaster Tools provides a handy content analysis section that'll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown for title tags). Like the title tag, the description meta tag is placed within the head tag of your HTML document.
The beginning of the description meta tag for our homepage, which gives a brief overview of the site's offerings
Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Alternatively, Google might use your site's description in the Open Directory Project if your site is listed there (learn how to prevent search engines from displaying ODP data). Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has an informative post on improving snippets with better description meta tags.
Snippets appear under a page's title and above a page's URL in a search result.
A user performs the query [tutorial trick seo]
Our homepage appears as a result, with part of its description meta tag used as the snippet
Words in the snippet are bolded when they appear in the user's query. This gives the user clues about whether the content on the page matches with what he or she is looking for. Below is another example, this time showing a snippet from a description meta tag on a deeper page (which ideally has its own unique description meta tag) containing an article.
Good practices for description meta tags
Accurately summarize the page's content - Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.
Avoid:
• writing a description meta tag that has no relation to the content on the page
• using generic descriptions like "This is a webpage" or "Page about baseball cards"
• filling the description with only keywords
• copy and pasting the entire content of the document into the description meta tag
Use unique descriptions for each page - Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
Avoid:
• using a single description meta tag across all of your site's pages or a large group of pages
Does Your SEO Content Sell
While written with search engines in mind, SEO content should also consider the end users of your website; your potential customers. Attracting masses of traffic, regardless of how targeted that traffic, is only a portion of the battle.
If the content you've used is next to meaningless or smacks of being written solely to rank well in the search engines then your website will under perform and your online business efforts will suffer as a consequence.
Finding the perfect blend between search optimised content and offering an enhanced user experience is critical to better website performance.
Treat Your Business Like A Business
Every website, blog, and other online real estate should be viewed as a business if it is being used to generate an income of any sort. This means that the customer experience is equally as important to your website as it is to your business as a whole.
A good customer experience means more sales, greater conversion rates, improved customer loyalty, and increased customer retention and return business.
Small businesses and bricks and mortar commercial ventures have been living by the ethos that "the customer is always right" for decades and this should go for your online business as well.
Every Word Counts
From the home page to the deeper, product pages, and from your blog to your support forums, the intention of each visible page is to promote your business. Whether you're trying to ensure that customers continue to return to your service or you intend to attract new customers this means that your website content needs to be set up to sell as well as attract the attention of the search engines.
The CTA (Call To Action)
Decide on your Call To Action (CTA) for each of your pages. Once you've done this, don't simply give visitors the opportunity to follow your CTA but ensure that they're left with little choice but to do so. Entice them, emote them, but above all ensure that you convert them.
Identify Your CTA
The desired action for each page can differ significantly. On the home page of your site, you are most likely to want to divert customers to the product or services pages where they can learn more information. On the deeper pages, such as product description pages, the desired action is adding the item to the shopping basket or proceeding to checkout; alternatively, it could be to request a quote, make a phone call, or register their details.
Make sure you know what your CTA is before you write the content because if you don't know then your website visitors certainly won't.
Stand Out And Stand Apart
At the same time as identifying your CTA, you should also consider your Unique Selling Proposition (USP). This is the single thing that makes your business or your website stand out from every other one in the same industry. Virtually every website has one even though many website owners don't know about it.
Think about the things that benefit your customers and not those that benefit you. Free shipping, discount on bulk orders, hand made products, a no fuss money back guarantee, or a truly personal service can all be used as effective USPs if they are sold properly.
Website Content That Performs
Website content can do so much more than attract a flurry of visitors to a website, and indeed it should. Yes, traffic is important, because without it, the most effective combination of CTA and USP in the world would bear no relevance but never forget the end user.
(About the Author: Matt Jackson)
Tuesday, January 6, 2009
Make effective use of robots.txt
A robots.txt file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named robots.txt, is placed in the root directory of your site.
The address of our robots.txt file
All compliant search engine bots (denoted by the wildcard * symbol) shouldn't access and crawl the content under /images/ or any URL whose path begins with /search
You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file.
Note that if your site uses subdomains and you wish to have certain pages not crawled on a particularsubdomain, you'll have to create a separate robots.txt file for that subdomain. For more informationon robots.txt, we suggest this Webmaster Help Center guide on using robots.txt files.
There are a handful of other ways to prevent content appearing in search results, such as adding
"NOINDEX" to your robots meta tag, using .htaccess to password protect directories, and using
Google Webmaster Tools to remove content that has already been crawled. Google engineer Matt Cutts walks through the caveats of each URL blocking method in a helpful video.
Good practices for robots.txt
Use more secure methods for sensitive content - You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don't want seen. Encrypting the content or password-protecting it with .htaccess are more
secure alternatives.
Avoid:
Write better anchor text
Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag a href=
This text tells users and Google something about the page you're linking to. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.
Good practices for anchor text
Monday, January 5, 2009
Home Page About SEO
SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to websites. Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your website depends on broad, Understanding how to best organize your web pages and websites. Understanding technologic and business tools available that you can use to achieve your SEO goals. Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.) Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence). When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business. My Picture :
The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include:
Sunday, January 4, 2009
Google Index
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.
Search engine optimization affects only organic search results, not paid or "sponsored" results,
such as Google AdWords
Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions first and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines.
An example may help our explanations, so we've created a fictitious website to follow throughout the guide. For each topic, we've fleshed out enough information about the site to illustrate the point being covered. Here's some background information about the site we'll use:
• Website/business name: "Brandon's Baseball Cards"
• Domain name: brandonsbaseballcards.com
• Focus: Online-only baseball card sales, price guides, articles, and news content
• Size: Small, ~250 pages
Your site may be smaller or larger than this and offer vastly different content, but the optimization topics we discussed below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Group.
