Search engines, such as Google, are highly complex implementations of software technology that have evolved into mega-businesses, and certainly Google is a colossus when it comes to providing access to the information you can find on the Internet.
Effective SEO requires a basic understanding of how the pieces of search engine technology fit together.
A search engine, such as Google, implements four basic mechanisms:
Search engines, such as Google, are highly complex implementations of software technology that have evolved into mega-businesses, and certainly Google is a colossus when it comes to providing access to the information you can find on the Internet.
Effective SEO requires a basic understanding of how the pieces of search engine technology fit together.
A search engine, such as Google, implements four basic mechanisms:
* Discovery, meaning finding web sites. This is accomplished using software that travels down web links, which is sometimes called a bot, webbot, or robot.
* Storage of links, page summaries, and related information. Google calls the systems used for this purpose its index servers.
* Ranking, used to order stored pages by how important they are. Google uses a complex mechanism called PageRank to accomplish this task.
* Return of results, used to organize the display of search results, based on ranking, in response to a specific user search query.
Discovery, Storage, Ranking, and Return (DSRR) are all important to SEO. In particular, you'll need to have a basic grasp of Discovery and Ranking in order to be effective with SEO implementationso these mechanisms are explained in greater detail later in this article ("Using PageRank").
Subscribe
Sunday, January 11, 2009
Understanding Search Engines
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment