Taxonomies are categorized directories of information. A directory differs from the index used by a search engine because a directory uses a structured way to categorize sites. An often-used analogy is that a directory is like the table of contents in a book, while the search engine index is like the, well, index to the book. In other words, the directory tells you how the book is organized, while the index allows you to search within the book for specific keywords.
It's a not-so-well-kept secret that one of the best approaches for getting good placements in the search engine listings is to enter through a back door, by working with the two most important structured directories: the Open Directory Project (ODP) and the Yahoo! Directory.
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Wednesday, February 25, 2009
Taxonomies
Search Engines
To avoid being left out, it makes sense to manually add your URLs to search engines. (In early times there might be more of a delay before your sites were found, and it really made sense to make sure you were listed!) To manually add your URL to Google, go to http://www.google.com/addurl/. You can get listed at Yahoo! at http://submit.search.yahoo.com/free/request. Getting listed is, of course, only the beginning of the battle. One of the key goals of core SEO is to get both highly ranked and listed in reference to some specific search terms. Achieving this goal requires taking affirmative control of the information that the search index may use to make ranking decisionsand that it will use to understand the quality of your pages.
If your page (or site) has inbound links from sites in a search index, then Google (or any other broad search engine) will most likely find you pretty quickly. However, it's peculiar but true: different search engines index different portions of the Web. Also, at any given time, it is impossible for any search engine index to include the entire Web!
Monday, February 23, 2009
Web Site Metrics and Measuring Traffic
An important component of SEO is getting a handle on web site metrics and measuring traffic. This is not as easy as it sounds, because a great many competing terms are used, and data is not always reliable. Alexa, http://www.alexa.com, is owned by Amazon.com. On the Alexa site, you can click the Traffic rankings tab to see an ordered list of the top 500 Sites updated daily. The Movers and Shakers list is also interesting. It is a snapshot of the "right here and now" on the Web, and is useful for aligning your SEO efforts with Web-wide trends in real time. It is worth spending time learning about popularity on the Web if you want to build successful sites. Alexa provides the tools you can use to see for yourself what is trafficked, and what is gaining or losing among top-ranked sites. You can also use Alexa to see traffic statistics for sites that are not in the top 500. For almost any site that has been around a while, Alexa will give you an idea of traffic statistics, and whether it is gaining or losing traffic. Alexa lets you enter descriptive information about your web site, which others can see if they check your site traffic using Alexa. You can also make sure that Alexa provides a snapshot of your home page along with its statistics. Since this service is free, it is certainly worth entering a site description and monitoring your Alexagarnered statistics. Alexa works by collating results from users throughout the Web who have installed the special Alexa Toolbar. (If you'd like, you can install the Alexa Toolbar and help with popularity statistics.) There's some question about the statistical validity of Alexa for less-trafficked sites because of this method of gathering dataAlexa's results are probably skewed towards users who are already web savvy and heavy users. Most likely, Alexa's results are not very meaningful for sites that are ranked below 100,000 in popularity (very roughly, with fewer than 10,000 visitors per week). Measuring Traffic The metrics of web site traffic is a huge topic just by itself, and goes way beyond Alexa. There are a number of books just about web metricsif you are interested in this topic, you might want to check out Jim Sterne's Web Metrics: Proven Methods for Measuring Web Site Success (http://www.wiley.com/WileyCDA/WileyTitle/productCd-0471450502.html), which is comprehensive and excellent, if a little dated. You can also take a look at the "Tracking and Logging" thread on WebMasterWorld, http://www.webmasterworld.com. There is also, of course, quite a bit of software designed simply to help webmasters gather and understand the metrics of their sites. Also, your web server's logs contain a great deal of traffic information that can help provide you with useful metrics. Measuring traffic is a very important topic: to optimize your site you need to have baseline information, as well as feedback, so you can understand whether changes improve site trafficand to also see which elements in your site draw traffic.
From an SEO perspective, you need to establish a plan for measuring traffic so that you can find out objectively which SEO measures have succeeded.
How much traffic do you aspire to? Another important question, because SEO approaches will differ depending on whether you want to generate tons of general broad traffic, or if you are targeting a narrow (but significant) niche.
A good (and reasonably objective) source of information and metrics about general and high-trafficked sites is Alexa.
Alexa
Friday, February 20, 2009
Content That Draws Traffic
There's a great deal of variation in goodsuccessfulcontent web sites. The purpose of these sites varies from humor to practical to editorial opinions and beyond. It's hard to generalize. But successful content sites typically do tend to fall into at least one (maybe more than one) of the following categories:
The site is humorous, and makes visitors laugh. While humor is a matter of personal taste, and varies tremendously depending on demographics of the target, humorous features can draw a great deal of traffic to a site. One downside is that humor tends to get stale quickly. An example of a humorous site that is popular is Googlefight, http://www.googlefight.com, a site that compares the Google rankings of two terms such as "God" and "Satan."
The site provides a useful free service. Web services that are free (and desirable) can draw astounding levels of traffic. A good example is TinyURL, http://tinyurl.com, which provides a practical and very useful (but simple) service: it allows you to convert long, unwieldy URLsfor example, those you often see from Amazon.com when you select an inventory itemto short, convenient URLs that are easy to use in HTML code (and easy to enter in a browser). TinyURL gets hundreds of millions of hits per month, and is able to convert some of this traffic for other purposes (such as making money from advertising).
The site is an online magazine, newspaper, or blog. Newsworthy content or interesting opinion pieces can draw considerable traffic. But the fact that anyone can put up a blog means that you'll have to go to considerable lengths to distinguish your content.
The site provides practical information. Many people turn to the Web as their first line of approach for finding information: about technology, relationships, travel destinations, health, and much more. Adding useful articles is often one of the first steps taken by SEO consultancies to beef up traffic to a destination site. Obviously, the more closely related the articles are to the kinds of traffic you want to target, the better this will work from an SEO perspective.
The site services a community, and provides communication tools for that community. The Web is largely about community, and involving community in your site serves several SEO purposes. Not only will your community help keep your content fresh, it's also self-selecting: if you enable your community with care it can help to tell you which topics are of interest, and what content areas will draw traffic.
Tuesday, February 17, 2009
What is Adsense?
Google places ads on your website that are automatically chosen to be relevant to the content of the pages the ads appear on. All you need to do is place some code into your web pages and Google does all the rest.
If someone visiting your site sees an ad and clicks on it, Google charges the advertiser and shares the income with you.
The amount you earn per click varies enormously from a few cents to many dollars. This course will explain why the amount differs so much – and how to increase the average value of the clicks you get.
So that's the mechanics but in the more philosophical sense, AdSense is enabling literally hundreds of thousands of web publishers to monetize their content and thus is helping enrich the whole internet because AdSense income is now making many valuable and useful sites viable as business enterprises whereas before AdSense they were losing money.
Thursday, February 12, 2009
How much is your blog worth
Have you asked him, about how the price you have a blog after the heat and throw the bones to make extortionate? And now this is a service on the internet that you can estimate how much approximately the price that you blog miliki.Tecnorati provide these facilities. Very easy to do does not need to pay or register, simply enter the address of blogging trus click Submit button is a long time, the result will be out. In addition, I show you what, you can also install the blogging.
This is the link that you can use to see the price of your blog :
http://www.business-opportunities.biz/projects/how-much-is-your-blog-worth/
Sunday, February 8, 2009
Protect from cheater article blog
Perhaps some of you hate when cangat article on your blog copied by others. or very angry if you know your blog article posted back by another person.
Following way so that people can not cheat your article.
First login to the blogger, and then select Layout -> Edit HTML
find this code <body> located approximately in the middle of the left, and usually after the code </head>. note that in the html code there are any posts "body", do not choose the wrong body
insert:
onmousedown="return false" oncontextmenu="return false" onselectstart="return false"
example :
<body onmousedown="return false" oncontextmenu="return false" onselectstart="return false" >
save
"other people can not be right Klick".. :)
Detect who cheat blog
Following is the address of a site that works to find out who cheat any posts our blog. article may be very important or have any ownership. you can visit the http://www.copyscape.com,
Steps:
Just enter the site address to your column, and then press enter.
For more detail our posting posting your address type and press enter
Friday, February 6, 2009
Driving Traffic to a Site
The first goal of SEO is to draw traffic to a site. But traffic is drawn to sites that are good. So let's take a look at two perspectives on what kind of content draws traffic.
First, a web site worth practicing SEO upon should be a worthy beneficiary: a site with content that at least theoretically has the ability to draw traffic.
Second, one SEO techniquein the absence of this worthy contentis to create it from scratch. So bear in mind that creating content to draw traffic is one of the most effectiveand simplestSEO techniques. As such, it's worth having a look at content that draws traffic.
Content That Draws Traffic
Web Site Metrics and Measuring Traffic
An important component of SEO is getting a handle on web site metrics and measuring traffic. This is not as easy as it sounds, because a great many competing terms are used, and data is not always reliable.
From an SEO perspective, you need to establish a plan for measuring traffic so that you can find out objectively which SEO measures have succeeded.
How much traffic do you aspire to? Another important question, because SEO approaches will differ depending on whether you want to generate tons of general broad traffic, or if you are targeting a narrow (but significant) niche.
A good (and reasonably objective) source of information and metrics about general and high-trafficked sites is Alexa.
What SEO Can (and Cannot) Do
SEO can drive more traffic to your web site. If you plan carefully, you can impact the kind of traffic driven to your site. This means that you need to consider SEO as part of your general market research and business plan. Sure, most businesses want traffic. But not just any traffic. Just as the goal of a brick-and-mortar business is to have qualified customersones with money in their pocket who are ready to buy when they walk in the door, an online business ideally wants qualified traffic.
Qualified traffic is not just any traffic. It is made up of people who are genuinely interested in your offering, who are ready to buy it, and have the means to buy it. This implies that to successfully create an SEO campaign you need to plan: this means understanding your ideal prospect, their habits and who they are, and creating a step-by-step scheme to "lure" this prospect to your site where he or she can be converted to a customer.
In addition, SEO cannot spin gold from straw, or make a purse out of a sow's ear. Garbage sitesor sites that exist as scamswill not draw huge amounts of traffic. Or if they do, these sites won't draw traffic for long. Google and other search engines will pull the plug as soon as they see what is going on.
As time goes by, SEO needs to be regarded as an adjunct to the first law of the web: good content draws heavy traffic. There is no substitute for content people really want to find.
While best practices SEO should always be observed, there needs to be a sense of proportion in how SEO is used. It may not make sense to create a "Potemkin Village" using SEO to draw traffic to a site if the fundamental site doesn't yield high returns. In other words, SEO that is costly to implement is becoming regarded as one more aspect of advertising campaign managementand subject to the same discipline of cost-benefit analysis applied to all other well-managed advertising campaigns.
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