SEO at its Core

The core practices of good SEO are fairly simple:

• Understand how your pages are viewed by search engine software

• Take common sense steps to make sure your pages are optimized from the viewpoint of these search engines

  Fortunately, this essentially means practicing good design, which makes your sites easy to use for human visitors as well.

• Avoid certain over-aggressive SEO practices, which can get your sites blacklisted by the search engines

From a broader viewpoint, good SEO involves creating an effective business campaign: understanding your sales proposition and benefits, creating a strategy for drawing and converting prospects, and being better at what you do than your competition.

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SEO's Evolution

Originally fairly narrowly conceived as a set of techniques for rising to the top of search engine listings, search engine optimization, or SEO, has conceptually expanded to include all possible ways of promoting web traffic.

Learning how to construct web sites and pages to improveand not harmthe search engine placement of those web sites and web pages has become a key component in the evolution of SEO. This central goal of SEO is sometimes called core SEO (as opposed to broader, non-core, web traffic campaigns, which may include paid advertisements).

Search engine placement means where a web page appears in an ordered list of search query resultsit's obviously better for pages to appear higher up and toward the beginning of the list returned by the search engine in response to a user's query.

Not all queries are created equal, so part of effective SEO is to understand which queries matter to a specific web site. It's relatively easy to be the first search result returned for a query that nobody else cares about.

Clearly, driving traffic to a web site can make the difference between commercial success and failure. So SEO experts have come to look at search engine placement as only one of their toolsand to look at the broader context of web technologies and business mechanisms that help to create and drive traffic.

SEO is rapidly evolving into an advertising discipline that must be measured using the metrics of cost-effectiveness that are applied to all advertising techniques.

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Create Read More in Blogger

1. Log in to Blogger
2. Select Layout -> Edit HTML
3. back-up you first template, if you want to download the template before any posts cilick Download templates, and save.
4.Check the box labeled Expand Widget Templates
5. Copy the following code and put this code right above </ head>

<script src='http://kendhin.890m.com/Readmore.js'
type='text/javascript'/>

7. Looking for this code

<div class='post-header-line-1'/>

8. Under the code enter the following code:

<div class='post-body entry-content' expr:id='"post-" + data:post.id'>
<b:if cond='data:blog.pageType == "item"'>

9. Change code: <div class='post-body entry-content'> with this code :

<div class='post-body entry-content' expr:id='"post-" + data:post.id'>
<b:if cond='data:blog.pageType == "item"'>

10. Search code <p><data:post.body/></p> and add code, so all the code will be like this:

<div class='post-header-line-1'/>

<div class='post-body entry-content' expr:id='"post-" + data:post.id'>
<b:if cond='data:blog.pageType == "item"'>
<p><data:post.body/></p>

<b:else/>

<style>#fullpost {display:none;}</style>
<p><data:post.body/></p>

<span id='showlink'>
<p><a expr:onclick='"javascript:showFull(\"post-" + data:post.id + "\");"' href='javascript:void(0);'>[+/-] Read more...</a></p>

</span>

<span id='hidelink' style='display:none'>
<p><a expr:onclick='"javascript:hideFull(\"post-" + data:post.id + "\");"' href='javascript:void(0);'>[+/-] More...</a></p>

</span>
<script type='text/javascript'>checkFull("post-" + "<data:post.id/>")</script>
</b:if>

11. Save and Go to Setting -> Formatting
12. At the bottom of the box that have any posts "Post Template", and fill in the code below into it and save the settings.

<span id="fullpost">

</span>

Finnish..:D

If you make a post select the "Edit Html", place abstraksi posting will be displayed on the home page on the code while the rest of the posts in place of code and author : trik-tips.blogspot.com

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Showing how's Off / Online Yahoo Messenger Widget

In tricks this time we will try to talk about "How do Showing Status Offline / Online Yahoo Messenger." some of you may have to ask. I will explain a little, for example, if you are online on YM, blogging visitors will be able to directly interact with you directly, so that communication will happen in the blogging, and will add to the visitors.

If you offline status of the picture will be like this:


Offline:


Online:


Following how to install the gadget for Yahoo Messenger users:

How easy is it? You copy the script to stay following are you plug in your sidebar, are you already know how to installation, such as how to install masang "page element," Login to Blogger Go to the "Page Element" then "Add a Gadget -> HTML / Javascript ".
Enter the following script:

<a href="ymsgr:sendIM?CristianRonaldo"> <img src="http://opi.yahoo.com/online?u=CristianRonaldo&amp;m=g&amp;t=2&amp;l=us"/>
</a>

Change the text color red (CristianRonaldo) with your YM id.
note the number "2", that you can change the numbers and the result will be images that are displayed differently.




BUZZ...!!Any Question?
>

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Change the icon on the addres bar

If we explore the website or blog so sometimes we have come across an image or icon in the address bar (the box to type the web address). And if the site is blogspot (blogger) then the default look like this:

If you are not satisfied with the icon / image, you can replace it with a picture in accordance with your picture. is very easy, namely to create a picture (gif, jpg, ICO, and lain2) with a size kira2 24x42 pixels to 32x32 pixels (actual size is free, but let the file to open the small and fast) software can use Photoshop, or with the software correl another. Then follow these steps ...
1. go to "Layout - Edit HTML" are placed before the following script code </ head>

<link href='https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-q9y9zbLZ9l08udorOFI1PxAEWjWcabEs6EU72kBHDUAm9YEWTtsZM9ea__VTQKc1rMQIQFgdSvQmQgCngd2k6WKispnPJuc6yiftd-MabGzljJevbE944zQfATJ0qM2w4Qjrk1RVNsOS/s400/tutorialtrickseo.png' rel='SHORTCUT ICON'/>


*you can change the address link from the image that will be used to link the image you've created yourself







Have other questions?

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Widget install in a corner of the browser

This trick is working to entice visitors to the website. as the image does not move from its position. so that the image is always visible even when driven scroll

follow these steps:
1. Log in to Blogger and click the "Layout ->> Edit HTML"
2. Find this code ]]></b:skin> if you have met the following code is put on it.

#trick {
position:fixed;_position:absolute;bottom:0px; left:0px; clip:inherit;
_top:expression(document.documentElement.scrollTop+
document.documentElement.clientHeight-this.clientHeight);

_left:expression(document.documentElement.scrollLeft+
document.documentElement.clientWidth - offsetWidth); }

3. Text is a bold position, if you want to change the position in the lower right corner living text "left" is replaced with the "right". Similarly any posts "bottom", if you want to be in the top position was replaced with the "top".

4. The next step is place the following script code before the /body

<div id="trick">
<a href="http://tutorial-trick-seo.blogspot.com">
<img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1dmBtPPewEPTNd1nEdmGNnDQTRlJ4hNvUNZ5Rio0YaJkZQ_q8g2syp9qDiS6VEBIX5fkNqkGeYefTxgaFHs4DkyuLFwHbCHIEIrapmAch-BABa-OwK9uER3WYQoVMrMSecrkaS6FlqmjU/s400/tutorial-trick-seo.png" border="0" /></a>
</div>


*any posts that replace the purple with your blog address example : tutorial-trick-seo.blogspot.com*
*change the text with a green image or address directory image

then after the process is finished click "save template"

This link can be replaced with a script, such as time, music player, image and other...

Good Luck. have other questions ..?

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How to add a comment box in blog

How to add a comment box in my blog? This is my blog: www.tutorial-trick-seo.blogspot.com. I would love to have a comment box that open for public to comment about my blogs.

If you haven't logged in to your Blogger weblog in the last few months, you might be surprised just how many things you can set and change on your weblog. Let me show you how to enable comments, but while you're doing that, do poke around and notice all the other ways you can customize your weblog


First off, when you log in to the main Blogspot admin interface, you'll see something like this:

Next step :

Next step :

Then click save

Is a step above the standard settings of the blogger. if you change the template sometimes with the above step is not successful. You can use the following steps :

Go to "Layout-->Edit HTML"
Check box "Expand widget templates"

search script :
Then replace the code with the code below:
Click save. n good luck

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About Alexa

On the Alexa site, you can click the Traffic rankings tab to see an ordered list of the top 500 Sites updated daily.

The Movers and Shakers list is also interesting. It is a snapshot of the "right here and now" on the Web, and is useful for aligning your SEO efforts with Web-wide trends in real time.

It is worth spending time learning about popularity on the Web if you want to build successful sites. Alexa provides the tools you can use to see for yourself what is trafficked, and what is gaining or losing among top-ranked sites.

You can also use Alexa to see traffic statistics for sites that are not in the top 500. For almost any site that has been around a while, Alexa will give you an idea of traffic statistics, and whether it is gaining or losing traffic.

Alexa lets you enter descriptive information about your web site, which others can see if they check your site traffic using Alexa. You can also make sure that Alexa provides a snapshot of your home page along with its statistics. Since this service is free, it is certainly worth entering a site description and monitoring your Alexagarnered statistics.

Alexa works by collating results from users throughout the Web who have installed the special Alexa Toolbar. (If you'd like, you can install the Alexa Toolbar and help with popularity statistics.) There's some question about the statistical validity of Alexa for less-trafficked sites because of this method of gathering dataAlexa's results are probably skewed towards users who are already web savvy and heavy users.

Most likely, Alexa's results are not very meaningful for sites that are ranked below 100,000 in popularity (very roughly, with fewer than 10,000 visitors per week).

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Take advantage of web analytics services

If you've improved the crawling and indexing of your site using Google Webmasters Tools or other services, you're probably curious about the traffic coming to your site.
Web analytics programs like Google Analytics are a valuable source of insight for this. You can use these to:

• get insight into how users reach and behave on your site
• discover the most popular content on your site
• measure the impact of optimizations you make to your site (e.g. did changing those title anddescription meta tags improve traffic from search engines?)

For advanced users, the information an analytics package provides, combined with data from your server log files, can provide even more comprehensive information about how visitors are interacting with your documents (such as additional keywords that searchers might use to find your site).

Lastly, Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. This, in combination with Google Analytics and Google Webmaster Tools (see our video on using the "Google Trifecta"), is a powerful way to begin improving your site.

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Use heading tags appropriately

Heading tags (not to be confused with the HTML tag or HTTP headers) are used to present structure on the page to users. There are six sizes of heading tags, beginning with h1, the most important, and ending with h6, the least important.

Since heading tags typically make text contained in them larger than normal text on the page, this is a visual cue to users that this text is important and could help them understand something about the type of content underneath the heading text. Multiple heading sizes used in order create a hierarchical structure for your content, making it easier for users to navigate through your document.

Good practices for heading tags

Imagine you're writing an outline - Similar to writing an outline for a large paper, put some thought into what the main points and sub-points of the content on the page will be and decide where to use heading tags appropriately.
Avoid:

• placing text in heading tags that wouldn't be helpful in defining the structure of the page
• using heading tags where other tags like and may be more appropriate
• erratically moving from one heading tag size to another


Use headings sparingly across the page - Use heading tags where it makes sense. Too
many heading tags on a page can make it hard for users to scan the content and determine
where one topic ends and another begins.
Avoid:

• excessively using heading tags throughout the page
• putting all of the page's text into a heading tag
• using heading tags only for styling text and not presenting structure

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Understanding Search Engines

Search engines, such as Google, are highly complex implementations of software technology that have evolved into mega-businesses, and certainly Google is a colossus when it comes to providing access to the information you can find on the Internet.

Effective SEO requires a basic understanding of how the pieces of search engine technology fit together.

A search engine, such as Google, implements four basic mechanisms:

Search engines, such as Google, are highly complex implementations of software technology that have evolved into mega-businesses, and certainly Google is a colossus when it comes to providing access to the information you can find on the Internet.

Effective SEO requires a basic understanding of how the pieces of search engine technology fit together.

A search engine, such as Google, implements four basic mechanisms:

* Discovery, meaning finding web sites. This is accomplished using software that travels down web links, which is sometimes called a bot, webbot, or robot.

* Storage of links, page summaries, and related information. Google calls the systems used for this purpose its index servers.

* Ranking, used to order stored pages by how important they are. Google uses a complex mechanism called PageRank to accomplish this task.

* Return of results, used to organize the display of search results, based on ranking, in response to a specific user search query.


Discovery, Storage, Ranking, and Return (DSRR) are all important to SEO. In particular, you'll need to have a basic grasp of Discovery and Ranking in order to be effective with SEO implementationso these mechanisms are explained in greater detail later in this article ("Using PageRank").

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Good practices for images

Use brief, but descriptive filenames and alt text - Like many of the other parts of the page targeted for optimization, filenames and alt text (for ASCII languages) are best when they're short, but descriptive.
Avoid:

• using generic filenames like "image1.jpg", "pic.gif", "1.jpg" when possible (some sites with thousands of images might consider automating the naming of images)
• writing extremely lengthy filenames
• stuffing keywords into alt text or copying and pasting entire sentences

• Supply alt text when using images as links - If you do decide to use an image as a link,
filling out its alt text helps Google understand more about the page you're linking to. Imagine
that you're writing anchor text for a text link. Avoid:

• writing excessively long alt text that would be considered spammy
• using only image links for your site's navigation

Store images in a directory of their own - Instead of having image files spread out in
numerous directories and subdirectories across your domain, consider consolidating your
images into a single directory (e.g. brandonsbaseballcards.com/images/). This simplifies the
path to your images.

Use commonly supported filetypes - Most browsers support JPEG, GIF, PNG, and BMP
image formats. It's also a good idea to have the extension of your filename match with the
filetype.

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Offer quality content and services

Creating compelling and useful content will likely influence your website more than any of the other factors discussed here. Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content.

While the content you create could be on any topic imaginable, here are some recommended best
practices:

Good practices for content

Write easy-to-read text - Users enjoy content that is well written and easy to follow. Avoid:

• writing sloppy text with many spelling and grammatical mistakes.
• embedding text in images for textual content (users may want to copy and paste the text and search engines can't read it).

Stay organized around the topic - It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends. Breaking your content up into logical chunks or divisions helps users find the content they want faster. Avoid:

• dumping large amounts of text on varying topics onto a page without paragraph, subheading, or layout separation

Use relevant language - Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time baseball fan might search for, an acronym for the National League Championship Series, while a new fan might use a more general query like. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google AdWords provides a handy Keyword Tool that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Webmaster Tools provides youwith the top search queries your site appears for and the ones that led the most users to your site.

Create fresh, unique content - New content will not only keep your existing visitor base
coming back, but also bring in new visitors. Avoid:

• rehashing (or even copying) existing content that will bring little extra value to users
• having duplicate or near-duplicate versions of your content across your site (more on duplicate content)

Offer exclusive content or services - Consider creating a new, useful service that no other site offers. You could also write an original piece of research, break an exciting news story, or leverage your unique user base. Other sites may lack the resources or expertise to do these things.

Create content primarily for your users, not search engines - Designing your site around your visitors' needs while making sure your site is easily accessible to search engines
usually produces positive results. Avoid:

• inserting numerous unnecessary keywords aimed at search engines but are annoying or nonsensical to users
• having blocks of text like "frequent misspellings used to reach this page" that add little value for users
• deceptively hiding text from users, but displaying it to search engines

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Make use of the description meta tag

A page's description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph. Google Webmaster Tools provides a handy content analysis section that'll tell you about any description meta tags that are either too short, long, or duplicated too many times (the same information is also shown for title tags). Like the title tag, the description meta tag is placed within the head tag of your HTML document.


The beginning of the description meta tag for our homepage, which gives a brief overview of the site's offerings

Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Alternatively, Google might use your site's description in the Open Directory Project if your site is listed there (learn how to prevent search engines from displaying ODP data). Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has an informative post on improving snippets with better description meta tags.

Snippets appear under a page's title and above a page's URL in a search result.


A user performs the query [tutorial trick seo]

Our homepage appears as a result, with part of its description meta tag used as the snippet

Words in the snippet are bolded when they appear in the user's query. This gives the user clues about whether the content on the page matches with what he or she is looking for. Below is another example, this time showing a snippet from a description meta tag on a deeper page (which ideally has its own unique description meta tag) containing an article.


Good practices for description meta tags
Accurately summarize the page's content - Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result.
Avoid:
• writing a description meta tag that has no relation to the content on the page
• using generic descriptions like "This is a webpage" or "Page about baseball cards"
• filling the description with only keywords
• copy and pasting the entire content of the document into the description meta tag

Use unique descriptions for each page - Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (e.g. searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
Avoid:
• using a single description meta tag across all of your site's pages or a large group of pages

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Does Your SEO Content Sell

While written with search engines in mind, SEO content should also consider the end users of your website; your potential customers. Attracting masses of traffic, regardless of how targeted that traffic, is only a portion of the battle.

If the content you've used is next to meaningless or smacks of being written solely to rank well in the search engines then your website will under perform and your online business efforts will suffer as a consequence.

Finding the perfect blend between search optimised content and offering an enhanced user experience is critical to better website performance.

Treat Your Business Like A Business

Every website, blog, and other online real estate should be viewed as a business if it is being used to generate an income of any sort. This means that the customer experience is equally as important to your website as it is to your business as a whole.

A good customer experience means more sales, greater conversion rates, improved customer loyalty, and increased customer retention and return business.

Small businesses and bricks and mortar commercial ventures have been living by the ethos that "the customer is always right" for decades and this should go for your online business as well.

Every Word Counts

From the home page to the deeper, product pages, and from your blog to your support forums, the intention of each visible page is to promote your business. Whether you're trying to ensure that customers continue to return to your service or you intend to attract new customers this means that your website content needs to be set up to sell as well as attract the attention of the search engines.

The CTA (Call To Action)

Decide on your Call To Action (CTA) for each of your pages. Once you've done this, don't simply give visitors the opportunity to follow your CTA but ensure that they're left with little choice but to do so. Entice them, emote them, but above all ensure that you convert them.

Identify Your CTA

The desired action for each page can differ significantly. On the home page of your site, you are most likely to want to divert customers to the product or services pages where they can learn more information. On the deeper pages, such as product description pages, the desired action is adding the item to the shopping basket or proceeding to checkout; alternatively, it could be to request a quote, make a phone call, or register their details.

Make sure you know what your CTA is before you write the content because if you don't know then your website visitors certainly won't.

Stand Out And Stand Apart

At the same time as identifying your CTA, you should also consider your Unique Selling Proposition (USP). This is the single thing that makes your business or your website stand out from every other one in the same industry. Virtually every website has one even though many website owners don't know about it.

Think about the things that benefit your customers and not those that benefit you. Free shipping, discount on bulk orders, hand made products, a no fuss money back guarantee, or a truly personal service can all be used as effective USPs if they are sold properly.

Website Content That Performs

Website content can do so much more than attract a flurry of visitors to a website, and indeed it should. Yes, traffic is important, because without it, the most effective combination of CTA and USP in the world would bear no relevance but never forget the end user.

(About the Author: Matt Jackson)

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Make effective use of robots.txt

A robots.txt file tells search engines whether they can access and therefore crawl parts of your site. This file, which must be named robots.txt, is placed in the root directory of your site.

The address of our robots.txt file


All compliant search engine bots (denoted by the wildcard * symbol) shouldn't access and crawl the content under /images/ or any URL whose path begins with /search

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you create this file.
Note that if your site uses subdomains and you wish to have certain pages not crawled on a particularsubdomain, you'll have to create a separate robots.txt file for that subdomain. For more informationon robots.txt, we suggest this Webmaster Help Center guide on using robots.txt files.

There are a handful of other ways to prevent content appearing in search results, such as adding
"NOINDEX" to your robots meta tag, using .htaccess to password protect directories, and using
Google Webmaster Tools to remove content that has already been crawled. Google engineer Matt Cutts walks through the caveats of each URL blocking method in a helpful video.


Good practices for robots.txt

Use more secure methods for sensitive content - You shouldn't feel comfortable using robots.txt to block sensitive or confidential material. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don't want seen. Encrypting the content or password-protecting it with .htaccess are more
secure alternatives.
Avoid:

• allowing search result-like pages to be crawled (users dislike leaving one search result page and landing on another search result page that doesn't add significant value for them)
• allowing a large number of auto-generated pages with the same or only slightly different content to be crawled: "Should these 100,000 near-duplicate pages really be in a search engine's index?"
• allowing URLs created as a result of proxy services to be crawled

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Write better anchor text

Anchor text is the clickable text that users will see as a result of a link, and is placed within the anchor tag a href=

This text tells users and Google something about the page you're linking to. Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.






Good practices for anchor text

• Choose descriptive text - The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Avoid:
  

1. writing generic anchor text like 'page', 'article', or 'click here'
2. using text that is off-topic or has no relation to the content of the page linked to
3. using the page's URL as the anchor text in most cases (although there are certainly legitimate uses of this, such as promoting or referencing a new website's address)

• Write concise text - Aim for short but descriptive text—usually a few words or a short phrase. Avoid:

1. writing long anchor text, such as a lengthy sentence or short paragraph of text

• Format links so they're easy to spot - Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links o accidentally click them. Avoid:

1. using CSS or text styling that make links look just like regular text

• Think about anchor text for internal links too - You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used forinternal links can help users and Google navigate your site better. Avoid:
  

1. using excessively keyword-filled or lengthy anchor text just for search engines
2. creating unnecessary links that don't help with the user's navigation of the site

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Home Page About SEO

SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to websites.

Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your website depends on broad,

general traffic, or high-quality, targeted traffic, this PDF has the tools and information you need to draw more traffic to your site. You'll learn how to effectively use PageRank (and Google itself); how to get listed, get links, and get syndicated; and much more.

The field of SEO is expanding into all the possible ways of promoting web traffic. This breadth requires a range of understanding. In this PDF you'll find topics that cover that range, so you can use SEO to your benefit. Those topics include:

• Understanding how to best organize your web pages and websites.

• Understanding technologic and business tools available that you can use to achieve your SEO goals.

• Understanding how Google works. (Since Google is far and away the most important search engine, effectively using SEO means effectively using Google. This PDF covers how to boost placement in Google search results, how not to offend Google, how best to use paid Google programs, and more.)

• Understanding best SEO practices (whether your organization is small and entrepreneurial, or whether you have responsibility for a large web presence).

When you approach SEO, you must take some time to understand the characteristics of the traffic that you need to drive your business. Then go out and use the techniques explained in this PDF to grab some traffic--and bring life to your business.

My Picture :

Article
Comment

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Google Index

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any webpage, but you may not be making the most out of them.




Search engine optimization affects only organic search results, not paid or "sponsored" results,
such as Google AdWords

Even though this guide's title contains the words "search engine", we'd like to say that you should base your optimization decisions first and foremost on what's best for the visitors of your site. They're the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search engine optimization is about putting your site's best foot forward when it comes to visibility in search engines.

An example may help our explanations, so we've created a fictitious website to follow throughout the guide. For each topic, we've fleshed out enough information about the site to illustrate the point being covered. Here's some background information about the site we'll use:
• Website/business name: "Brandon's Baseball Cards"
• Domain name: brandonsbaseballcards.com
• Focus: Online-only baseball card sales, price guides, articles, and news content
• Size: Small, ~250 pages
Your site may be smaller or larger than this and offer vastly different content, but the optimization topics we discussed below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Group.

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Make your site easier to navigate

The navigation of a website is important in helping visitors quickly find the content they want. It can also help search engines understand what content the webmaster thinks is important. Although Google's search results are provided at a page level, Google also likes to have a sense of what r apage plays in the bigger picture of the site.

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (e.g. root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages? Example:


The directory structure for our small website on website

A sitemap (lower-case) is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it's mainly aimed at human visitors.

An XML Sitemap (upper-case) file, which you can submit through Google's Webmaster Tools, makes it easier for Google to discover the pages on your site. Using a Sitemap file is also one way (though not guaranteed) to tell Google which version of a URL you'd prefer as the canonical one (e.g. http://tutorial-trick-tips.blogspot.com/ or http://www.tutorial-trick-seo.blogspot.com/; more on what's a preferred domain). Google helped create the open source Sitemap Generator script to help you create a Sitemap file for your site. To learn more about Sitemaps, the Webmaster Help Center provides a useful guide to Sitemap files.

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Good practices for URL structure

* Use words in URLs - URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them. Avoid:

1. using lengthy URLs with unnecessary parameters and session IDs
2. choosing generic page names like "page1.html"
3. using excessive keywords like "tutorial-seo-tutorial-seo-tutorial-seo. htm"

* Create a simple directory structure - Use a directory structure that organizes your contentwell and is easy for visitors to know where they're at on your site. Try using your directory structure to indicate the type of content found at that URL. Avoid:

1. having deep nesting of subdirectories like ".../dir1/dir2/dir3/dir4/dir5/dir6/ page.html"
2. using directory names that have no relation to the content in them.

* Provide one version of a URL to reach a document - To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect from non-preferred URLs to the dominant URL is a good solution for this. Avoid:

1. having pages from subdomains and the root directory (e.g. "domain.com/ page.htm" and "sub.domain.com/page.htm") access the same content
2. mixing www. and non-www. versions of URLs in your internal linking structure
3. using odd capitalization of URLs (many users expect lower-case URLs and remember them better)

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Create unique, accurate page titles

SEO in some trick, we need to make changes to the appearance of the search enggine. This serves to attract the attention of visitors, namely with the title. following the steps:

we can create your own or with a notepad with dreamweaver

The title of the homepage for our tutorial seo site, which lists the business name and three
main focus areas

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results (If you're unfamiliar with the different parts of a Google search result, you might want to check out the anatomy of a search result video by Google engineer Matt Cutts, and this helpful diagram of a Google search results page.) Words in the title are bolded if they appear in the user's search query. This can help users recognize if the page is likely to be relevant to their search.
The title for your homepage can list the name of your website/business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.

A user performs the query "tutorial seo"


Our homepage shows up as a result, with the title listed on the first line

Titles for deeper pages on your site should accurately describe the focus of that particular page and also might include your site or business name.



A user performs the query "tutorial seo trick"


Good practices for page title tags

• Accurately describe the page's content - Choose a title that effectively communicates the topic of the page's content. Avoid:
  

• choosing a title that has no relation to the content on the page
• using default or vague titles like "Untitled" or "New Page 1"

• Create unique title tags for each page - Each of your pages should ideally have a unique title tag, which helps Google know how the page is distinct from the others on your site. Avoid:
  

• using a single title tag across all of your site's pages or a large group of pages

• Use brief, but descriptive titles - Titles can be both short and informative. If the title is too long, Google will show only a portion of it in the search result. Avoid:
  

• using extremely lengthy titles that are unhelpful to users
• stuffing unneeded keywords in your title tags

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Search Enggine Submit Express

SEO - SEO (Search Engine Optimization) will analyze your website and critique you on how well it will rank on crawler based search engines.

Search Engine Submission - Our Search Engine Submission service will submit your website to over 300 search engines and directories through their free website submission program. We will also add your site to the Google Adwords Paid Sponsor Program (All part of your monthly fee) so you will see hits immediately following your signup with us.

To make known our website, we need to do a process called submiting to search enggine available on the Internet. If the process is for each search enggine it will take us a lot. And each search enggine have different ways also.

Here I have found a very efficient way for many to register to search enggine in one step, do not need to visit each search engine. That is by using the tool that has been provided by http://www.submitexpress.com/ we enter the address live blog or website, and live the next step.

Next step :

And now click image:

Search Engine Optimization and SEO Tools
hopefully useful

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